Editors
Poster Campaign Sweeps Europe
May 10, 2007

180poster6By Phil Wardman, Head of Interactive Newsgathering

The abduction of three year old Madeleine McCann was always going to unite people in their sympathy for the family and desire to help in getting her back.

But there's something different about this case. Instead of sitting by feeling helpless, ordinary people are contributing to the investigation through a world-wide internet appeal.

Madeleine's aunt Philomena made a simple poster showing the youngster with a cheeky grin holding a bunch of tennis balls which she's determined not to drop. In contrast, the text is stark and to the point: a headline of "Missing Madeleine!", a brief account of her abduction and an appeal for people with information to phone Crimestoppers.

Philomena tried to create a 'chain mail' effect by emailing it to as many addresses as possible including the media. We made the poster available on the Sky News website as a full-page printable version which people could either send to others or print and distribute.

So far tens of thousands of you have. And the number is going up by the minute. We have had emails from people all over Europe who say they are handing out the poster to tourists and locals, particularly in Spain and Gibraltar. The poster is now in English, Spanish and French.

It shows the power of the internet and the new electronic age coupled with the age-old desire of ordinary people to help. It's unlikely that any previous missing person inquiry will have reached so many people.

The poster campaign may assist the police inquiry. But it also fulfils our need to do something tangible and is a further show of support to the McCann family.

This blog is closed now for comments. Thanks for all your thoughts.

Written by Sky News, May 10, 2007

Comments

Can this be printed in italian, we are leaving for there on holiday this week and would like to do what we can to circulate this?


What can i say?
My heart goes out to all the family of madeleine and im praying daily for her safe return to you all.Lets keep the faith and make sure she is returned back to her family as soon as possible.
xxxx RH


Dear Gerry,Kate and family,Hoping and praying for the safe return of your precious daughter. Our thoughts are with you every minute of the day, God Bless you allx


My thoughts are with you. Im sure you will have her back before long. Keep strong and stay positive.
Everybody is thinking of you.


To Gerry and Kate,The pain you are going through must be simply unbearable.As a mother of 3 i do not even want to imagine what you are both feeling.PLEASE PLEASE give little Maddie back.We are all praying for her safe return


A PRAYER FOR MADELEINE:

HAIL HOLY QUEEN, MOTHER OF MERCY, OUR LIFE, OUR SWEETNESS AND OUR HOPE. TO THEE DO WE CRY, POOR BANISHED CHILDREN OF EVE; TO THEE DO WE SEND UP OUR SIGHS, MOURNING AND WEEPING IN THIS VALLEY OF TEARS. TURN THEN, MOST GRACIOUS ADVOCATE, THINE EYES OF MERCY TOWARD US AND AFTER THIS OUR EXILE SHOW UNTO US THE BLESSED FRUIT OF THY WOMB, JESUS. O CLEMENT, O LOVING, O SWEET VIRGIN MARY


My heart goes out to the Family of Madeleine. I think about you everyday since this nightmare began for you, and pray to God Maddie comes home safe and well. To the person or persons who took Madeleine Please leave Maddie somewhere safe so that she can be reunited with the people who love her very much, her Mum and Dad Jerry & Kate and brother and sister to celebrate her birthday. PLEASE!! she needs them and they need her....Joyce Dublin Ireland


My thoughts and prays are with you Gerry and Kate,I have not had a moment were i have not watched the news or listened to the radio to hear some good news about madeleine she is in my thoughts and prays every minute of the day as i have two girls my own.My god protect little madeleine and bring your little angel home safely.Love Adele,Kerry&Leigh


kate and gerry
our thoughts and prayers are with you and your family.Please stay strong i have much hope that maddie will be found and returned to your family.lots of love n hugsxxxxxx


SKY NEWS We may have an opportunity to get maddy's search appeal broadcast on the Eurovision tomorrow night. PLEASE USE YOUR CONTACTS TO DO THIS!!

i've looked on the web and think that the European Broadcasting Union control this, but I don't know for sure. There is an email address for ebu@ebu.ch. Its worth everyone emailing them to request this.


this is very sad news.....plz any 1 wid information plz tell the local police station...i live in pakistan i cant do much ..butim praying for her safe return to her parents...


To All of the McCann Family,

I have felt an overwhelming urge to write to you to express my concern for you all. As a Mummy of two gorgeous young daughters myself, I am absolutely sickened by what your lovely family is having to go through.
How DARE someone come and do this to you!
I have been truly affected by your ongoing ordeal. I have Sky news on from the moment I awake until I go to bed. And even then, I can't sleep properly beacause every time I close my eyes I see your beautiful little girl's face. As soon as I wake, I check to see if Maddie has been found. God only knows what you are going through. I'm crying as I write this and feel like I've been crying since this terrible thing has happened. I look at my girls and I feel so sad for you.
I KNOW that they will find your little Princess and you will be able to cuddle her once more. I'm praying for you and Madeleine and thinking of you every minute of every day.

All my Love

Melanie xxxx


To All of the McCann Family,

I have felt an overwhelming urge to write to you to express my concern for you all. As a Mummy of two gorgeous young daughters myself, I am absolutely sickened by what your lovely family is having to go through.
How DARE someone come and do this to you!
I have been truly affected by your ongoing ordeal. I have Sky news on from the moment I awake until I go to bed. And even then, I can't sleep properly beacause every time I close my eyes I see your beautiful little girl's face. As soon as I wake, I check to see if Maddie has been found. God only knows what you are going through. I'm crying as I write this and feel like I've been crying since this terrible thing has happened. I look at my girls and I feel so sad for you.
I KNOW that they will find your little Princess and you will be able to cuddle her once more. I'm praying for you and Madeleine and thinking of you every minute of every day.

All my Love

Melanie xxxx


Just been reading others comments and some have made very useful comments ref the poster. I agree it should be re-done as Maddy has very unique eyes where the iris meets the pupils and this needs to be emphasised in the poster and a better picture distibuted. others have mentioned change of appearance like hair cut and dyed etc but Maddy has very unique eyes. SKY NEWS PLEASE EMPHASISE THIS WE NEED TO GET HER BACK!!!


we have holiday homes through europe. we have e mailed every buisness and restuarant in spain and europe. please give her back. look at her wee face and think off yourselves at this age. we will get her back! leave her at a local hospital ! let her have her special return birthday party!


There are lots of people on the parenting forum mumsnet now doing their bit to raise awareness of this campaign. We currently have people with contacts around Eurpe who are sending the posters out to people as email attachments.

Please do all you can and help us find this little girl.


Tomorrow Madeleine will be four years old. To whoever has abducted her - give her the only birthday present that really matters; the love of rest of her family life.

And if you, like nearly every human, have at least a shred of conscience somewhere consider this; as you get older remorse will close around you like a shadow although you might not feel it now or think you ever will. Lighten that load now by returning this child to those who love her, as you clearly do not.


We feel so helpless, please set up a reward fund so we can contribute. This isn't big news in other countries and the profile of this story needs to be raised!! Raising an unprecedented amount of money will help raise the profile of this story with other counries. i have contact 02, vodaphone etc to ask them to text the poster to all worldwide customers, can everyone else do the same!!

Our thoughts our with Maddy and the family. Please get her back!!


Please Please Please Give Maddie Back, Her And Her Family Dont Deserve This, She Is Only 3!

I Feel Useless Sitting In England, I Want To Come Over There And Help You Find Her! Im Only 15 But If It Means Me Goin Over There On My Own To Bring Maddie Back Safe, I Would!

My Prayers Are With Maddie And Her Family Through This Terrible Time And I Pray That She Is Brought Home Safe!

Dont Ever Give Up Your Search And Dont Let The Police Give Up Neither!

Emma xxxxxxx


it has just been reported that the 3 suspects were seen on the beach the same day as the McCanns, trying to take photographs of children. An appeal needs to go out to everyone who was on the beach at that time to scour any photographs they themselves may have taken, just in case they have captured an image of these 3 in the background


Has anyone thought of issuing posters to IATA to distribute to airline cabin crews and grounstaff worlwide? - if an international ring have abducted her they may move her from country to country the same with trains and bus's - i know it is a major operation but if we make an example globally of how sick and tired we are of crime against children it may just help not only Maddy but other children missing or potentially vulnerable to abduction. Sky news i hope you get every award on the planet for this amazing coverage, you have united us all in support of Maddy's return, if it was me I know i would never stop thanking you whatever the outcome. God bless and you "make a difference" to this at times heartless world we are living in.


This story has touched the hearts of everyone, please please let her go whoever has her. She is 4 on Saturday and needs to be with her family, she is just a child.

We WILL find her.


I can't believe that this would happen whilst you were on holiday, tears come to my eyes whenever I think about it. She looks like such a beautiful little girl and I can only hope and pray along with the rest of the world that she is returned to you safely. xxx


I can't believe that this would happen whilst you were on holiday, tears come to my eyes whenever I think about it. She looks like such a beautiful little girl and I can only hope and pray along with the rest of the world that she is returned to you safely. xxx


i really hope lil madeleine gets home safely i really hope the ppl who done it get exacuted..y do ppl need to b so sick these days..
PLS PLS BRING MADALEINE HOME TO HER MUMMY AND DADDY AND SIBLINGS SHE ONLY 3, 4 TOMORROW SHE NEEDS TO BE WITH HER FAMILY ON HER BIRTHDAY!!


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